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Evaluation |
Standard |
Professional |
Corporate |
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Price
*US$
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FREE |
US$49.95
or
US$490.00
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US$150.00
or
US$1,500
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US$999.00
or
US$9,999
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Additional
Keywords Price *$US
*In addition to the subscription price
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N/A |
+
$10 per 500 Keywords |
+
$20 per 2500 Keywords |
N/A |
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14
Day Money Back Guarantee
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N/A
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Yes
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Yes
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Yes
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Engine
Updates
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N/A
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Yes
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Yes
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Yes
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Version
Upgrades
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N/A
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Yes
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Yes
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N/A
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License
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N/A
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1
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1
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Multiple
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Suitability
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30 Day Trial for evaluation purposes
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Individual users or Small Home Business
who want to manage a campaign
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Small to Medium businesses who want to
manage several PPC accounts
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Internet
Marketing Agencies to customise reports
and manage PPC projects
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General
Features
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Accounts
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1
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5
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25
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100
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Standard
Number of Keywords
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50
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500
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5,000
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unlimited
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Emailing
Reports
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N/A
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N/A
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Knowledgebase
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Technical
Support
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Basic
Support
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High
Priority
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Setup
an PPC Account with PPC BidMax™
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1. Create account
in PPC BidMax
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Select
the search engine which you advertise with.
BidMax offers Google, Yahoo, MIVA, soon
to have MSN and many more
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Add
Login details of your PPC account
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Setup
your bidding strategy for the account –
Max Bid, Min Bid, Target Position, Destination
URL
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Add
ROI tracking systems to monitor conversions
*subscription based
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N/A |
SiteStats
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SiteStats
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SiteStats
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Setup
auto bidding schedule
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Choose
offline days/time functions for your PPC
Account
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Select
various campaigns for the one account to
manage.
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Setup
Emailing report information
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2. Load your campaigns
to PPC BidMax
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One-click
to load all keywords and campaigns from
your search engine accounts.
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LookUp
current position of all keywords in the
account
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Manage
your PPC Account with PPC BidMax™
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3. Keyword Level
Management – Keyword Property Changes
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Change
Bid Limit for one or more keywords: Upper
& Lower Cost-Per-Click
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Edit
destination URL for one or more keywords
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Set
desired keyword position by target or best
value
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Set
AutoBid Scheduling for one or more keywords
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Add
and update keyword variations: prefix &
suffix phrases and broad match.
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Selecting
ROI Bidding rules for one or more keywords
(CPA or ROAS Bidding)
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Competitor
URL Bidding Strategy settings for keywords
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Lookup
current position of one or more keywords
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Update
changes to engine database
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Add
or Delete keywords and update search engine
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4. Campaign Level
Management
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Review
the summary of the campaign by individual
keywords, AdGroups.
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Load
Keywords for the Campaign from the engine
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Activate
or Pause the Campaign or individual AdGroups
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Edit
Campaign Settings – Name, Daily Budget,
Advertising type
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Add
AdGroups to the Campaign, include ad. Creative
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Get
keyword Forecast
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Generate
analytical reports at Campaign Level and
for one or more AdGroup
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| 5. Reporting
that will show the ROI Performance of your
account |
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Generate
reports daily, weekly, monthly or between
specific dates
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Reporting
at Keyword, AdGroup, Campaign or Account
levels
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Generate
reports in HTML, Excel, Text format
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Analyse
your progress through History Record Charts
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Automated
Email reports to clients
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N/A
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N/A
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Customise
Private Label Report
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N/A
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N/A
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| 6. Manage
your API Quota (*for Google Adwords only) |
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Generate
Stats for a specifics dates
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View
the API Quota Summary and breakdown of costs
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Additional
Tools PPC BidMax™ Offers You
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| 7. Keyword
Builder and Converter – advertise keywords
that will drive quality traffic to your website |
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Research
keywords that your customers are searching
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Change
Match Types to have quality keywords in
your campaign – “Phrase Match
”, [Exact Match], Broad Match
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Export
your keywords and backup your campaigns
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Optimize
selected keywords for bidding
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| 8. Additional
Tools to help create a successful PPC Campaign |
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Add
your competitors URL to view where they
show up in the Sponsored Searches
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Checkout
the Market State of particular keywords
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| 9. Improve
ROI and Campaign Monitoring – ROI Builder
Tool (*required subscription to SiteStats) |
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Analyzing
Web Traffic (Unique Visitors, Visits, Page
Views, etc.)
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Analyzing
Visitor Behavior (Content Preferences, Navigation
Paths, Repeat Visits etc)
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Analyzing
Sources of Traffic (Referrers, Websites,
Search Engines and Keywords)
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Analyzing
Advertising (Response, Actions, ROI, etc.)
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